For this week’s episode, I reconnected with an old friend from graduate school, Adriana Dakin, and her business partner, Abigail Ahoude. I’ve been excited to talk with them about ImaginePod, the company that they co-founded to help social impact organizations and movements use cutting-edge marketing strategies and tactics to drive more impact.
Anyone who does social impact work knows that in order to truly have impact - to bring about the change we wish to see in the world - we need to move in concert with others - we need others to take positive action. Whether it’s signing up for one of our programs, partnering with us to work in a community, signing a piece of legislation, or donating money, joining our board, anything that we do or create is - at its core - rooted in our ability to move people to action. It’s a critical organizational growth skill and capacity.
That’s what Abigail and Adriana do with the organizations that they coach, train and support through Imagine Pod.