In today's podcast, I share a concrete method for communicating your work to potential supporters — no matter who they are: The Stakeholder Communication Bridge. Drawing from my own experience with fundraising and network building, the Stakeholder Communication Bridge is a straightforward and powerful framework for clarifying and connecting your mission to the activities and outcomes that make your organization stand out. If you've ever struggled to articulate the impact of your work in a way that resonates broadly, this episode is your roadmap to cultivating deeper connections and fostering a diverse community of supporters.
What Listeners Will Learn:
- Strategies to articulate your mission's problem, approaches, and outcomes clearly.
- How to reduce mental friction in communication, ensuring your message is compelling and understood by a diverse audience.
- The importance of connecting with stakeholders on a level that transcends professional and sectoral boundaries.
Key Takeaways:
- Clarifying the Problem: A deep dive into expressing the urgency and importance of the issue your organization addresses.
- Distinguishing Strategies from Activities: The significance of outlining your strategic approach rather than listing activities to convey the bigger picture.
- Articulating Intended Impact: How to communicate the concrete changes your work aims to achieve, making the case for investment and support.
- Building Shared Affinity: Techniques for finding common ground with stakeholders, fostering a sense of shared mission and purpose.
- Reducing Mental Friction: Tips for preemptively addressing potential questions and concerns, making your organization's mission and work accessible to all.
Step-by-Step Process:
- Articulate the Problem: Clearly define what you are solving, emphasizing the problem's priority and the urgency of solving it now.
- Outline Your Strategies: Differentiate your overall strategic approaches from the specific activities you undertake, highlighting the rationale behind these choices.
- Communicate the Outcomes: Clearly state the anticipated impact of your strategies, offering a concise vision of the expected change.
Connect With Brooke:
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