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Nonprofit Mastermind Podcast

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Nonprofit Mastermind Podcast

What To Think About Thought Leadership, Elements Of A Plan

June 14, 2022 • Brooke Richie-Babbage

This is part two of my two-part mini-training series about thought leadership.

Last week, I talked about the “why” -- Why it’s important to have a thought leadership plan, and how precisely thought leadership can move your organization's work forward.

Today I’m going to lay out my framework for thought leadership planning. Specifically, the elements of a strong plan. I teach what I call the OATS framework: Objectives, Audiences, Topics, and Strategies. It's a simple yet effective framework for guiding and organizing your thinking about thought leadership.

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