Nonprofit Mastermind Podcast

U is for Urgency: Urgency is not the same as Importance

Brooke Richie-Babbage

If your most important work keeps getting bumped to “tomorrow,” you’re in an urgency loop.

🧭 Today’s belief shift: Urgency is addictive; importance is strategic. Important work only ships by design.

Pre-committing time and guardrails beats inbox roulette—every time.

Today’s leadership prompt is simple: What 90-minute morning block will you protect daily this week—and what reactivity rules will you set to keep it sacred?

Use code STRONG26 to get 26% off during this series.

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